Many entrepreneurs have one little quirk in common—we like to handle everything ourselves. Even with an excellent team of employees, we tend to take on far more work than anyone else, often fill in for the talent gaps and are the ones to solve problems as they arise. In my case, I often wasn’t getting my own work done because I was focused on the immediate needs of the company. I realized I needed to make a change so that I could operate in my zone of genius. What did I do, you ask? I hired an executive assistant.
An executive assistant can make your business more efficient and profitable by saving you time and effort so you can focus on more critical tasks. As the leader, you play an important role—likely the most important role—in your business. It’s your job to make large-scale decisions for the company, provide creative direction, keep it growing with happy clients and bring in revenue. Chances are you’re also the highest-paid person in your organization. Your time is extremely valuable, and an executive assistant can help you leverage your time well.
An executive assistant can handle a wide variety of tasks to free up your time to focus on what’s most important to you and your business. When you have the space and time to do your best work, you’ll be able to grow your business more quickly, reach your goals and craft the life you desire. Here are seven ways an EA can benefit you and your business:
1. They Reduce The Time You Spend On Emails
How long do you spend reading and responding to emails each day? Your executive assistant can sort through your emails, respond to or delegate those that don’t require your expertise, and mark important emails for you to read and respond to.
My EA sorts new emails into four categories: those that need immediate attention, those that require a response today, those that require a response this week and those that are interesting but not urgent. I don’t even look at anything that doesn’t fall into those categories.
Since hiring my EA, I haven’t missed an important email, even when I’m traveling, which reduces a lot of stress.
2. They Screen And Handle Phone Calls
Similarly, an executive assistant can screen phone calls for you anytime someone calls or just when you need a block of focus time. I recommend setting up a system for when your assistant should send calls through but allowing them to handle the majority of the details or schedule conversations in a time block that will not interrupt your workflow.
3. They Can Attend Meetings In Your Place
Just as they handle your emails and phone calls, your executive assistant can attend some meetings in your place. If the meeting is just relaying information and doesn’t require you to make decisions, send your executive assistant and ask for a quick rundown of the main points.
With time, your team can start running questions by your EA instead of you, which makes everyone’s time more efficient.
4. They Manage Your Schedule
One of the top functions of an executive assistant is to keep you organized. It’s their job to keep track of your calendar and schedule necessary appointments. They’ll handle contacting people to make appointments and protect your important time blocks from interruption. They’ll also help you keep track of what you need to do by prioritizing tasks and adjusting your schedule.
I think of my EA as my boss: She tells me what I need to do each day by scheduling blocks on my calendar for the action items that I need to complete.
5. They Can Delegate On Your Behalf
As the leader of your business, your time is arguably the most important of anyone on your team, so it doesn’t make sense to spend your time working on anything that could be delegated. An executive assistant can handle many of your current tasks and delegate some to other team members.
A good executive assistant is one you can trust to solve problems with the same clarity and greater speed than you will ever have with the responsibilities of your leadership role.
6. They Can Fill In Where Your Skill Sets Are Weak
We all have certain aspects of our jobs where our skills aren’t as strong, and while you may create methods for getting around those, you can become much more effective by hiring someone with skill sets in areas where you’re weak. Having an EA keeps me from getting bogged down in the weeds and frees me up to focus on the tasks that only I’m able to do well.
7. They Give You The Freedom To Do What Matters Most
By delegating tasks to an executive assistant, you’ll have more freedom to do what matters most to you, whether that’s spending time with your family, focusing on your health or finally writing that book you’ve been dreaming about for years. You’ll have more time to reach your goals and can enjoy the benefits of renewed focus, new opportunities and even possibly remembering what it’s like to not be burned out.
Ready to operate in your zone of genius? Say goodbye to things that don’t need your skill or expertise, and say hello to increased efficiency, productivity and freedom. Evaluate your objections to having an assistant. Then take the leap and experience the transformative power that an executive assistant provides.